Why you should attend this seminar

Strong and fruitful client relationships are key to every legal practice. In today’s climate with over 10,000 law firms for clients to choose from, it is particularly important for lawyers to possess the key skills for building and maintaining client relationships. And, with client loyalty being a key factor in promotion and headhunting decisions, it is an extremely important area of professional
development. The session will equip you with the essential skills required to
effectively maintain and develop successful client relationships. It can be taken in conjunction with Effective Client Relationship Interviewing, or as a stand alone course.

Who should attend
This course will be of benefit to partners, solicitors and trainees of a law practice.

Key benefits
This interactive course focuses on building and maintaining effective client relationships by enabling delegates to:

• Segment and prioritise their clients
• Understand what clients want and what they think they are buying
• Be able to deliver excellent client service and ‘cross sell’
• Be able to anticipate problems and avoid them in the future
• Take away an action plan.

Programme includes
Techniques, skills and practice at building long term customer relationship which
will include:

• The difference between what clients want and what lawyers are selling
• Deepen your understanding of the difference between good and excellent service
• Understanding the difference between one -stop shopping and cross-selling
• Being able to anticipate problems and avoid them in the future
• Practical steps to maintain rapport even if the client does not like the advice
• A personal action plan to improve the way you handle customer relationships